A good sign is important to any business. You might have the best business in the city but without people knowing you are there, you might as well be invisible. This is why it is important that get a good sign that is effective and can bring customers into your building. Here are some things that you can do to make sure that your sign is doing its job.
1. Keep It Simple
One of the major mistakes that many businesses make is trying to put too much information on a small space. When people see your sign they will only have a couple seconds to read it. If they can't get the gist of your business and what you do in that short amount of time then you have failed. Don't try to put all of your company's information on the sign. Instead, just let them know you are there and where to go for more information. You could add an arrow, put a website, or even a picture of the building so that they know how to find you. The goal is to get them to come into your business, not to educate them about everything that you do.
2. Don't Be Too Creative
Another mistake that people make is trying to make their sign too creative. It is great to have something clever on your sign, in fact, the more memorable the better. However, people aren't going to take time to stop and think about your sign. If they can't get it right away then they will ignore it and move on to the next thing. Thus, make sure that all of the phrases, logos, and jokes you use are easy to understand.
3. Keep The Sign Moving If Possible
People's eyes are more likely to be drawn to things that are moving. If there are two signs next to each other and one sign is steady, while the other is rotating, they will look at the rotating one first. If you want to have more attention on your sign have something move to draw the eyes.
This doesn't mean that your sign actually needs to move, although that is an option. You can also put something next to the sign that moves like a balloon, a blinking light, or anything else that can sustain movement on its own.
By trying these simple things you can help your sign to be effective and bring people into your business. Visit websites like this one for additional info.